Digital Signage in the Retail Sector

Digital solutions have shaped the retail landscape for years. Increasing customer demands for a positive, service-oriented shopping experience across all sales channels have triggered a development in retail that can no longer be viewed as a mere trend. Various steps and factors must be taken into account when implementing digitization projects, such as digital signage.

The following topics are discussed in detail in this white paper:

• which are the different components that make up digital signage
• what should be considered when defining goals
• what are the requirements for digitization
• how is the return on investment calculated?
• what extensions can be implemented in DS systems