Digital Signage mit Einlasskontrolle bei BabyOne


Proof of Concept

Base case

With the refurbishing of the Waiblingen branch, BabyOne is aiming for digitization. The converted store should not only shine with a modern shop fitting concept, but also with digital elements. An important requirement in times of Covid-19 is the safety of large and small visitors.

Solution & Implementation

In order to be able to meet the distance and hygiene requirements, we use our newly developed customer traffic light on a 55″ digital signage display in the entrance area. The system automatically detects customers when entering and leaving the store via the sensor attached to the ceiling. If the set maximum number of people is reached, the display automatically switches to "STOP" and asks the customer to wait. Additional digital signage content provides information about the maximum number of people allowed in the store. Three further displays in 55" and 48", which are installed inside the shop, play digital signage content.


We are proud to be able to inspire BabyOne for the new customer stop light shortly after development. The system supports customer advisors in observing the distance requirements and gives customers orientation and security.

The digital signage displays inside the store are used by BabyOne to draw attention to product features, e.g. in the stroller or car seat area. On the displays behind the cash register, topics such as cashless payments or customer cards are offered.

Featured products

Project Overview

In this proof of concept, BabyOne relied on the following solutions from Bütema AG:

InStore Assistant

  • Content management with soviaRetail
  • Quick and centralized content control
  • Use of the client & franchise partner module
  • Integration of existing hardware

IoT Buttons

  • Digital product comparison

Digital Admission Control

  • Sensors to control the digital content and the flow of visitors
Digital Signage Bildschirm in einer BabyOne Filiale


BabyOne is a baby and toddler specialty chain in the franchise system and the market leader in the DACH region. The owner-managed family business operates 43 of its own specialist stores, 61 locations are managed by a total of 26 franchisees. In 2009 the company started its own online shop, initially as a digital shop window for specialist stores. Since the end of 2019, all local retail partners have been connected to the BabyOne online shop with their range in the "ship-from-store model". The managing partners of BabyOne Franchise and Systemzentrale GmbH based in Münster are Wilhelm and Gabriele Weischer, Dr. Anna Weber and Dr. Jan-Willem Weischer. The trading company employs around 1,200 people.

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