The digital fitting room (or: interactive fitting room) has been part of our product portfolio for several years. The concentrated power of a multi-layered self-service system, RFID technology, light and sound effects romp about in less than 1m².
The prerequisites for innumerable possible applications are therefore given. In the following, we would therefore like to give you a few new inspirations as to what is (also) possible with the technology of the digital changing room.
The Selfie Heaven: Digitaler Mirror & Digital Signage
Although we originally conceived the Digital Mirror as part of a dressing room, it can also function independently and as a self-sufficient product outside of the dressing room. In the age of Instagrammable-ism and selfies, a man-high digital signage screen is hung opposite the mirror. If the mirror is installed outside the changing room, it's fitted a camera. Different backgrounds can now be chosen on the DS screen via the built-in display in the mirror and the camera on the mirror can be triggered - the customizable selfie box is ready. The 'photo models' can then download resulting image to their e mobile phone by scanning an automatically generated QR code.
Behind the Magic: Software & Hardware
- 1x2m large mirror with embedded 9:16 display (display dimensions: 40x70cm)
- Bütema Self Service application
- Camera
- 100+ inch display
- Bütema soviaRetail Backstore for maintaining the content
Benefits for the retailer:
- Creating a "wow" effect in the store -> Today, retail must be more than just 'selling goods'
- Increases the time customers spend in the area
- Brand building / emotionalization
- Topicality: we live in the age of selfies, Instagram, TikTok, …
Benefits for the customer:
- Serves the play instinct
- Have exciting, high-quality photos taken of you – at no cost
- Take and share photos straight to your phone
USPs:
- Thanks to the touch display solution, it can be operated 100% by the end customer himself
- Thanks to the connection to the soviaRetail backstore, backgrounds can be exchanged regularly by the retailer
- Staging, installation, hardware and software service is handled by Bütema AG - no effort for the retailer
The Happy Place: the mirror that also brings you Prosecco
Changing rooms are not always synonymous with feel-good. We think that should change and present: The Happy Place.
We imagine spacious cabins, equipped with comfortable seating, clean, modern. For plenty of space, not just for one person, but for the entire shopping squad.
A digital mirror is attached to the back.
Thanks to the integrated RFID antennas (and the corresponding RFID chips on the articles), the cabin recognizes the items that have been brought and shows suitable inspiration videos and recommendations on the display embedded in the mirror.
The display is touch-enabled; one touch is enough to jump to the main menu. Here you can first select your favorite music using playlists sorted by genre. The 'sound shower' suspended from the ceiling plays your favored shopping soundtrack.
The light in the cabin can also be changed with the mirror: warm light, natural light, cold light, colored light, ...
The 'Call for Help' button has been upgraded to include an essential function: the Prosecco button. A touch is enough and a sales assistant brings a freshly chilled bottle of sparkling wine.
Behind the Magic: Software & Hardware
- 1x2m large mirror with embedded 9:16 display (display dimensions: 40x70cm)
- Bütema Self Service application
- RFID antennas, installed invisibly behind paneling
- Sound shower
- Bütema soviaRetail Backstore for maintaining the content
- InStore Assistant app for store staff (to receive 'calls for help')
Benefits for the retailer:
- Creates a feel-good atmosphere
- Increases customers' time in store
- Through the 'private shopping' approach: higher receipt per customer
- Refines the store / premium feeling
Benefits for the customer:
- Space & ambiance in the fitting room
- Customization (playlist)
- Service (“bubble button”, light)
USPs:
- Light, sound, mirror, computer, RFID = all one system, from one source
- Staging, installation, hardware and software service is handled by Bütema AG - no effort for the retailer
- The data is managed centrally in the soviaRetail backstore. Thanks to automation and tagging, this happens automatically -> no effort for the retailer here either
