Data privacy notice
Company contact details:
Bütema AG
Steinbeisstrasse 7
74321 Bietigheim-Bissingen
Germany
Phone: +49 (0)7142-501-0
Telefax: +49 (0)7142-501-999
info@buetema-ag.de
Privacy
Data privacy notice
1. An overview of data protection
General information
The following information will provide you with an easy to navigate overview of what will happen with
your personal data when you visit this website. The term “personal data” comprises all data that can
be used to personally identify you. For detailed information about the subject matter of data protection,
please consult our Data Protection Declaration, which we have included beneath this copy.
Data recording on this website
Who is the responsible party for the recording of data on this website (i.e., the “controller”)?
The data on this website is processed by the operator of the website, whose contact information is
available under section “Information about the responsible party (referred to as the “controller” in the
GDPR)” in this Privacy Policy.
How do we record your data?
We collect your data as a result of your sharing of your data with us. This may, for instance be
information you enter into our contact form. Other data shall be recorded by our IT systems
automatically or after you consent to its recording during your website visit. This data comprises
primarily technical information (e.g., web browser, operating system, or time the site was accessed).
This information is recorded automatically when you access this website.
What are the purposes we use your data for?
A portion of the information is generated to guarantee the error free provision of the website. Other
data may be used to analyze your user patterns.
What rights do you have as far as your information is concerned?
You have the right to receive information about the source, recipients, and purposes of your archived
personal data at any time without having to pay a fee for such disclosures. You also have the right to
demand that your data are rectified or eradicated. If you have consented to data processing, you have
the option to revoke this consent at any time, which shall affect all future data processing. Moreover,
you have the right to demand that the processing of your data be restricted under certain
circumstances. Furthermore, you have the right to log a complaint with the competent supervising
agency.
Please do not hesitate to contact us at any time if you have questions about this or any other
data protection related issues.
Analysis tools and tools provided by third parties
There is a possibility that your browsing patterns will be statistically analyzed when your visit this
website. Such analyses are performed primarily with what we refer to as analysis programs.
For
detailed information about these analysis programs please consult our Data Protection Declaration
below.
2. Hosting and Content Delivery Networks (CDN)
We are hosting the content of our website at the following provider:
External Hosting
This website is hosted externally. Personal data collected on this website are stored on the servers of
the host. These may include, but are not limited to, IP addresses, contact requests, metadata and
communications, contract information, contact information, names, web page access, and other data
generated through a web site.
The external hosting serves the purpose of fulfilling the contract with our potential and existing
customers (Art. 6(1)(b) GDPR) and in the interest of secure, fast, and efficient provision of our online
services by a professional provider (Art. 6(1)(f) GDPR). If appropriate consent has been obtained, the
processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of cookies or the access to information in the user's end device (e.g.,
device fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.
Our host(s) will only process your data to the extent necessary to fulfil its performance obligations and
to follow our instructions with respect to such data.
We are using the following host(s):
Microsoft Corporation
One Microsoft Way
Redmond, WA 98052-6399
USA
Cloudflare
We use the “Cloudflare” service provided by Cloudflare Inc., 101 Townsend St., San Francisco, CA
94107, USA. (hereinafter referred to as “Cloudflare”).
Cloudflare offers a content delivery network with DNS that is available worldwide. As a result, the
information transfer that occurs between your browser and our website is technically routed via
Cloudflare’s network. This enables Cloudflare to analyze data transactions between your browser and
our website and to work as a filter between our servers and potentially malicious data traffic from the
Internet. In this context, Cloudflare may also use cookies or other technologies deployed to recognize
Internet users, which shall, however, only be used for the herein described purpose.
The use of Cloudflare is based on our legitimate interest in a provision of our website offerings that is
as error free and secure as possible (Art. 6(1)(f) GDPR).
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here: https://www.cloudflare.com/privacypolicy/.
For more information on Cloudflare’s security precautions and data privacy policies, please follow this
link: https://www.cloudflare.com/privacypolicy/.
3. General information and mandatory information
The operators of this website and its pages take the protection of your personal data very seriously.
Hence, we handle your personal data as confidential information and in compliance with the statutory
data protection regulations and this Data Protection Declaration. Whenever you use this website, a
variety of personal information will be collected. Personal data comprises data that can be used to
personally identify you. This Data Protection Declaration explains which data we collect as well as the
purposes we use this data for. It also explains how, and for which purpose the information is collected.
We herewith advise you that the transmission of data via the Internet (i.e., through e-mail
communications) may be prone to security gaps. It is not possible to completely protect data against
third-party access.
Information about the responsible party (referred to as the “controller” in the
GDPR)
The data processing controller on this website is:
Bütema AG
Steinbeisstr. 7
74321 Bietigheim-Bissingen
Phone: +49 (0)7142-501-0
E-Mail: info@buetema-ag.de
The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail addresses, etc.).
Storage duration
Unless a more specific storage period has been specified in this privacy policy, your personal data will
remain with us until the purpose for which it was collected no longer applies. If you assert a justified
request for deletion or revoke your consent to data processing, your data will be deleted, unless we
have other legally permissible reasons for storing your personal data (e.g., tax or commercial law
retention periods); in the latter case, the deletion will take place after these reasons cease to apply.
General information on the legal basis for the data processing on this website
If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a)
GDPR or Art. 9 (2)(a) GDPR, if special categories of data are processed according to Art. 9 (1)
DSGVO. In the case of explicit consent to the transfer of personal data to third countries, the data
processing is also based on Art. 49 (1)(a) GDPR. If you have consented to the storage of cookies or to
the access to information in your end device (e.g., via device fingerprinting), the data processing is
additionally based on § 25 (1) TTDSG. The consent can be revoked at any time. If your data is
required for the fulfillment of a contract or for the implementation of pre-contractual measures, we
process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, if your data is required for the
fulfillment of a legal obligation, we process it on the basis of Art. 6(1)(c) GDPR. Furthermore, the data
processing may be carried out on the basis of our legitimate interest according to Art. 6(1)(f) GDPR.
Information on the relevant legal basis in each individual case is provided in the following paragraphs
of this privacy policy.
Designation of a data protection officer
We have appointed a data protection officer.
4MSysteme GmbH
Michael Schack
Gmünder Str. 65
73614 Schorndorf
Phone: +49 (0) 7181 9853084
E-Mail: schack@4msysteme.de
Information on data transfer to the USA and other non-EU countries
Among other things, we use tools of companies domiciled in the United States or other from a data
protection perspective non-secure non-EU countries. If these tools are active, your personal data may
potentially be transferred to these non-EU countries and may be processed there. We must point out
that in these countries, a data protection level that is comparable to that in the EU cannot be
guaranteed. For instance, U.S. enterprises are under a mandate to release personal data to the
security agencies and you as the data subject do not have any litigation options to defend yourself in
court. Hence, it cannot be ruled out that U.S. agencies (e.g., the Secret Service) may process,
analyze, and permanently archive your personal data for surveillance purposes. We have no control
over these processing activities.
Revocation of your consent to the processing of data
A wide range of data processing transactions are possible only subject to your express consent. You
can also revoke at any time any consent you have already given us. This shall be without prejudice to
the lawfulness of any data collection that occurred prior to your revocation.
Right to object to the collection of data in special cases; right to object to
direct advertising (Art. 21 GDPR)
IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR,
YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL
DATA BASED ON GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES
TO ANY PROFILING BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON
WHICH ANY PROCESSING OF DATA IS BASED, PLEASE CONSULT THIS DATA PROTECTION
DECLARATION. IF YOU LOG AN OBJECTION, WE WILL NO LONGER PROCESS YOUR
AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO PRESENT COMPELLING
PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH
YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE PROCESSING IS
THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION
PURSUANT TO ART. 21(1) GDPR). IF YOUR PERSONAL DATA IS BEING PROCESSED IN
ORDER TO ENGAGE IN DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT TO THE
PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR THE PURPOSES OF SUCH
ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS
AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA
WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES
(OBJECTION PURSUANT TO ART. 21(2) GDPR).
Right to log a complaint with the competent supervisory agency
In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory
agency, in particular in the member state where they usually maintain their domicile, place of work or
at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of
any other administrative or court proceedings available as legal recourses.
Right to data portability
You have the right to demand that we hand over any data we automatically process on the basis of
your consent or in order to fulfil a contract be handed over to you or a third party in a commonly used,
machine readable format. If you should demand the direct transfer of the data to another controller,
this will be done only if it is technically feasible.
Information about, rectification and eradication of data
Within the scope of the applicable statutory provisions, you have the right to at any time demand
information about your archived personal data, their source and recipients as well as the purpose of
the processing of your data. You may also have a right to have your data rectified or eradicated. If you
have questions about this subject matter or any other questions about personal data, please do not
hesitate to contact us at any time.
Right to demand processing restrictions
You have the right to demand the imposition of restrictions as far as the processing of your personal
data is concerned. To do so, you may contact us at any time. The right to demand restriction of
processing applies in the following cases:
- In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.
- If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data in lieu of demanding the eradication of this data.
- If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication.
- If you have raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.
SSL and / or TLS encryption
For security reasons and to protect the transmission of confidential content, such as purchase orders
or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS
encryption program. You can recognize an encrypted connection by checking whether the address
line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the
browser line. If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third
parties.
Rejection of unsolicited e-mails
We hereby object to the use of contact data published within the scope of the imprint obligation for sending unsolicited advertising and information material. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited promotional information, such as spam e-mails.
4. Recording of data on this website
Cookies
Our websites and pages use what the industry refers to as “cookies.” Cookies are small data
packages that do not cause any damage to your device. They are either stored temporarily for the
duration of a session (session cookies) or they are permanently archived on your device (permanent
cookies). Session cookies are automatically deleted once you terminate your visit. Permanent cookies
remain archived on your device until you actively delete them, or they are automatically eradicated by
your web browser.
In some cases, it is possible that third-party cookies are stored on your device once you enter our site
(third- party cookies). These cookies enable you or us to take advantage of certain services offered by
the third party (e.g., cookies for the processing of payment services). Cookies have a variety of
functions. Many cookies are technically essential since certain website functions would not work in the
absence of the cookies (e.g., the shopping cart function or the display of videos). The purpose of other
cookies may be the analysis of user patterns or the display of promotional messages.
Cookies, which are required for the performance of electronic communication transactions, or for the
provision of certain functions you want to use (e.g., for the shopping cart function) or those that are
necessary for the optimization (required cookies) of the website (e.g., cookies that provide measurable
insights into the web audience), shall be stored on the basis of Art. 6(1)(f) GDPR, unless a different
legal basis is cited. The operator of the website has a legitimate interest in the storage of required
cookies to ensure the technically error free and optimized provision of the operator’s services. If your
consent to the storage of the cookies and similar recognition technologies has been requested,
processing occurs exclusively on the basis of the consent obtained (Art. 6(1)(a) GDPR and § 25 (1)
TTDSG); this consent may be revoked at any time.
You have the option to set up your browser in such a manner that you will be notified any time cookies
are placed and to permit the acceptance of cookies only in specific cases. You may also exclude the
acceptance of cookies in certain cases or in general or activate the delete function for the automatic
eradication of cookies when the browser closes. If cookies are deactivated, the functions of this
website may be limited.
In the event that third-party cookies are used or if cookies are used for analytical purposes, we will
separately notify you in conjunction with this Data Protection Policy and, if applicable, ask for your
consent.
You have the option to set up your browser in such a manner that you will be notified any time cookies are placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of cookies in certain cases or in general or activate the delete function for the automatic eradication of cookies when the browser closes. If cookies are deactivated, the functions of this website may be limited. In the event that third-party cookies are used or if cookies are used for analytical purposes, we will separately notify you in conjunction with this Data Protection Policy and, if applicable, ask for your consent.
Server log files
The provider of this website and its pages automatically collects and stores information in so-called
server log files, which your browser communicates to us automatically. The information comprises:
- Type and version of browser
- Operating system
- Referrer URL
- Host name of the accessing computer
- Time of server query
- IP-Adresse
This data is not merged with other data sources. This data is recorded on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in the technically error free depiction and the optimization of the operator’s website. In order to achieve this, server log files must be recorded.
Contact form
If you submit inquiries to us via our contact form, the information provided in the contact form as well
as any contact information provided therein will be stored by us in order to handle your inquiry and in
the event that we have further questions. We will not share this information without your consent.
The processing of these data is based on Art. 6(1)(b) GDPR, if your request is related to the execution
of a contract or if it is necessary to carry out pre-contractual measures. In all other cases the
processing is based on our legitimate interest in the effective processing of the requests addressed to
us (Art. 6(1)(f) GDPR) or on your agreement (Art. 6(1)(a) GDPR) if this has been requested; the
consent can be revoked at any time. The information you have entered into the contact form shall remain with us until you ask us to
eradicate the data, revoke your consent to the archiving of data or if the purpose for which the
information is being archived no longer exists (e.g., after we have concluded our response to your
inquiry). This shall be without prejudice to any mandatory legal provisions, in particular retention
periods.
5. Analysis tools and advertising
Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow
Street, Dublin 4, Ireland.
The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other
technologies on our website. The Google Tag Manager itself does not create any user profiles, does
not store cookies, and does not carry out any independent analyses. It only manages and runs the
tools integrated via it. However, the Google Tag Manager does collect your IP address, which may
also be transferred to Google’s parent company in the United States.
The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a
legitimate interest in the quick and uncomplicated integration and administration of various tools on his
website. If appropriate consent has been obtained, the processing is carried out exclusively on the
basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of cookies or
the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of
the TTDSG. This consent can be revoked at any time.
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider of this service
is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To
that end, the website operator receives a variety of user data, such as pages accessed, time spent on
the page, the utilized operating system and the user’s origin. This data is summarized in a user-ID and
assigned to the respective end device of the website visitor.
Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks,
among other things. Google Analytics uses various modeling approaches to augment the collected
data sets and uses machine learning technologies in data analysis.
Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing
the user behavior patterns (e.g., cookies or device fingerprinting). The website use information
recorded by Google is, as a rule transferred to a Google server in the United States, where it is stored.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and §
25(1) TTDSG. You may revoke your consent at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
Browser Plugin
You can prevent the recording and processing of your data by Google by downloading and installing
the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
For more information about the handling of user data by Google Analytics, please consult Google’s
Data Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.
Facebook Pixel
To measure conversion rates, this website uses the visitor activity pixel of Facebook. The provider of
this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to
Facebook’s statement the collected data will be transferred to the USA and other third-party countries
too.
This tool allows the tracking of page visitors after they have been linked to the website of the provider
after clicking on a Facebook ad. This makes it possible to analyze the effectiveness of Facebook ads
for statistical and market research purposes and to optimize future advertising campaigns. For us as the operators of this website, the collected data is anonymous. We are not in a position to
arrive at any conclusions as to the identity of users. However, Facebook archives the information and
processes it, so that it is possible to make a connection to the respective user profile and Facebook is
in a position to use the data for its own promotional purposes in compliance with the Facebook Data
Usage Policy. This enables Facebook to display ads on Facebook pages as well as in locations
outside of Facebook. We as the operator of this website have no control over the use of such data.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and §
25(1) TTDSG. You may revoke your consent at any time. Data transmission to the US is based on the
Standard Contractual Clauses (SCC) of the European Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum and https://dede.
facebook.com/help/566994660333381.
Insofar as personal data is collected on our website with the help of the tool described here and
forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal
Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint
responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The
processing by Facebook that takes place after the onward transfer is not part of the joint responsibility.
The obligations incumbent on us jointly have been set out in a joint processing agreement. The
wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum.
According to this agreement, we are responsible for providing the privacy information when using the
Facebook tool and for the privacy-secure implementation of the tool on our website. Facebook is
responsible for the data security of Facebook products. You can assert data subject rights (e.g.,
requests for information) regarding data processed by Facebook directly with Facebook. If you assert
the data subject rights with us, we are obliged to forward them to Facebook.
In Facebook’s Data Privacy Policies, you will find additional information about the protection of your
privacy at: https://www.facebook.com/about/privacy/.
You also have the option to deactivate the remarketing function “Custom Audiences” in the ad settings
section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do
this, you first have to log into Facebook.
If you do not have a Facebook account, you can deactivate any user-based advertising by Facebook
on the website of the European Interactive Digital Advertising Alliance:
http://www.youronlinechoices.com/de/praferenzmanagement/.
WordPress JetPack
Nature and scope of processing
We have integrated WordPress JetPack on our website. WordPress JetPack is a service provided by
Automattic Inc. for marketing services and products and web analytics. WordPress JetPack uses
cookies and other browser technologies to analyse user behaviour, recognise users and deliver
targeted advertising based on behavioural profiling and geographic location. This information is used,
among other things, to compile reports on website activity. In this case, your data is passed on to the
operator of WordPress JetPack, Automattic Inc, San Francisco, California, US.
Purpose and legal basis
The use of WordPress JetPack is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and
§ 25 para. 1 TTDSG.
Storage duration
The specific storage period of the processed data cannot be influenced by us, but is determined by
Automattic Inc. Further information can be found in the privacy policy for WordPress JetPack:
https://automattic.com/privacy/.
6. Newsletter
Newsletter data
If you would like to receive the newsletter offered on the website, we require an e-mail address from
you as well as information that allows us to verify that you are the owner of the e-mail address
provided and that you agree to receive the newsletter. Further data is not collected or only on a
voluntary basis. For the handling of the newsletter, we use newsletter service providers, which are
described below.
Mailchimp
This website uses the services of Mailchimp to send out its newsletters. The provider is the Rocket
Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
Among other things, Mailchimp is a service that can be deployed to organize and analyze the sending
of newsletters. Whenever you enter data for the purpose of subscribing to a newsletter (e.g. your email
address), the information is stored on Mailchimp servers in the United States.
With the assistance of the Mailchimp tool, we can analyze the performance of our newsletter
campaigns. If you open an e-mail that has been sent through the Mailchimp tool, a file that has been
integrated into the e- mail (a so-called web-beacon) connects to Mailchimp’s servers in the United
States. As a result, it can be determined whether a newsletter message has been opened and which
links the recipient possibly clicked on. Technical information is also recorded at that time (e.g. the time
of access, the IP address, type of browser and operating system). This information cannot be
allocated to the respective newsletter recipient. Their sole purpose is the performance of statistical
analyses of newsletter campaigns. The results of such analyses can be used to tailor future
newsletters to the interests of their recipients more effectively.
If you do not want to permit an analysis by Mailchimp, you must unsubscribe from the newsletter. We
provide a link for you to do this in every newsletter message.
The data is processed based on your consent (Art. 6(1)(a) GDPR). You may revoke any consent you
have given at any time by unsubscribing from the newsletter. This shall be without prejudice to the
lawfulness of any data processing transactions that have taken place prior to your revocation.
The data deposited with us for the purpose of subscribing to the newsletter will be stored by us until
you unsubscribe from the newsletter or the newsletter service provider and deleted from the newsletter
distribution list after you unsubscribe from the newsletter. Data stored for other purposes with us
remain unaffected.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here: https://mailchimp.com/eu-us-data-transfer-statement/ and
https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses.
After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or
the newsletter service provider in a blacklist, if such action is necessary to prevent future mailings. The
data from the blacklist is used only for this purpose and not merged with other data. This serves both
your interest and our interest in complying with the legal requirements when sending newsletters
(legitimate interest within the meaning of Art. 6(1)(f) GDPR). The storage in the blacklist is indefinite.
You may object to the storage if your interests outweigh our legitimate interest.
For more details, please consult the Data Privacy Policies of Mailchimp at:
https://mailchimp.com/legal/terms/.
7. Plug-ins and Tools
YouTube
This website embeds videos of the website YouTube. The website operator is Google Ireland Limited
(“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. If you visit a page on this website into
which a YouTube has been embedded, a connection with YouTube’s servers will be established. As a
result, the YouTube server will be notified, which of our pages you have visited. Furthermore,
YouTube will be able to place various cookies on your device or comparable technologies for
recognition (e.g. device fingerprinting). In this way YouTube will be able to obtain information about
this website’s visitors. Among other things, this information will be used to generate video statistics
with the aim of improving the user friendliness of the site and to prevent attempts to commit fraud. If you are logged into your YouTube account while you visit our site, you enable YouTube to directly
allocate your browsing patterns to your personal profile. You have the option to prevent this by logging
out of your YouTube account.
The use of YouTube is based on our interest in presenting our online content in an appealing manner.
Pursuant to Art. 6(1)(f) GDPR, this is a legitimate interest. If appropriate consent has been obtained,
the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG,
insofar the consent includes the storage of cookies or the access to information in the user’s end
device (e.g., device fingerprinting) within the meaning of the TTDSG. This consent can be revoked at
any time. For more information on how YouTube handles user data, please consult the YouTube Data
Privacy Policy under: https://policies.google.com/privacy?hl=en.
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on this website. The provider
is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of reCAPTCHA is to determine whether data entered on this website (e.g., information
entered into a contact form) is being provided by a human user or by an automated program. To
determine this, reCAPTCHA analyzes the behavior of the website visitors based on a variety of
parameters. This analysis is triggered automatically as soon as the website visitor enters the site. For
this analysis, reCAPTCHA evaluates a variety of data (e.g., IP address, time the website visitor spent
on the site or cursor movements initiated by the user). The data tracked during such analyses are
forwarded to Google.
reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis
is underway.
Data are stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate
interest in the protection of the operator’s websites against abusive automated spying and against
SPAM. If appropriate consent has been obtained, the processing is carried out exclusively on the
basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of cookies or
the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of
the TTDSG. This consent can be revoked at any time.
For more information about Google reCAPTCHA please refer to the Google Data Privacy Declaration
and Terms Of Use under the following links: https://policies.google.com/privacy?hl=en and
https://policies.google.com/terms?hl=en.
Facebook Plugin
Nature and scope of processing
We have integrated components of Facebook Plugin on our website. Facebook Plugin is a service of
Meta Platforms Ireland Limited and offers us the possibility to aggregate content from the social media
platform and display it on our website. When you access this content, you establish a connection to
servers of Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2,
Ireland, whereby your IP address and possibly browser data such as your user agent are transmitted.
This data is processed solely for the above purposes and to maintain the security and functionality of
Facebook Plugin. If a user is registered with Meta Platforms Ireland Limited, Facebook Plugin can
associate the content viewed with the profile.
Purpose and legal basis
The use of Facebook Plugin is based on your consent in accordance with Art. 6 para. 1 lit. a. DSGVO
and § 25 para. 1 TTDSG.
Storage duration
The concrete storage period of the processed data cannot be influenced by us, but is determined by
Meta Platforms Ireland Limited. Further information can be found in the privacy policy for Facebook
Plugin: https://www.facebook.com/policy.php.
8. Online-based Audio and Video Conferences (Conference tools)
Data processing
We use online conference tools, among other things, for communication with our customers. The tools
we use are listed in detail below. If you communicate with us by video or audio conference using the
Internet, your personal data will be collected and processed by the provider of the respective
conference tool and by us. The conferencing tools collect all information that you provide/access to
use the tools (email address and/or your phone number). Furthermore, the conference tools process
the duration of the conference, start and end (time) of participation in the conference, number of
participants and other “context information” related to the communication process (metadata).
Furthermore, the provider of the tool processes all the technical data required for the processing of the
online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device
type, operating system type and version, client version, camera type, microphone or loudspeaker and
the type of connection.
Should content be exchanged, uploaded, or otherwise made available within the tool, it is also stored
on the servers of the tool provider. Such content includes, but is not limited to, cloud recordings, chat/
instant messages, voicemail uploaded photos and videos, files, whiteboards, and other information
shared while using the service.
Please note that we do not have complete influence on the data processing procedures of the tools
used. Our possibilities are largely determined by the corporate policy of the respective provider.
Further information on data processing by the conference tools can be found in the data protection
declarations of the tools used, and which we have listed below this text.
Purpose and legal bases
The conference tools are used to communicate with prospective or existing contractual partners or to
offer certain services to our customers (Art. 6(1)(b) GDPR). Furthermore, the use of the tools serves to
generally simplify and accelerate communication with us or our company (legitimate interest in the
meaning of Art. 6(1)(f) GDPR). Insofar as consent has been requested, the tools in question will be
used on the basis of this consent; the consent may be revoked at any time with effect from that date.
Storage duration
Data collected directly by us via the video and conference tools will be deleted from our systems
immediately after you request us to delete it, revoke your consent to storage, or the reason for storing
the data no longer applies. Stored cookies remain on your end device until you delete them.
Mandatory legal retention periods remain unaffected.
We have no influence on the duration of storage of your data that is stored by the operators of the
conference tools for their own purposes. For details, please directly contact the operators of the
conference tools.
Conference tools used
We employ the following conference tools:
Microsoft Teams
We use Microsoft Teams. The provider is the Microsoft Ireland Operations Limited, One Microsoft
Place, South County Business Park, Leopardstown, Dublin 18, Ireland. For details on data processing,
please refer to the Microsoft Teams privacy policy: https://privacy.microsoft.com/enus/
privacystatement.