Lift & Learn
A special form of interactive digital signage is the RFID based Lift & Learn. Variation in disctance - for example by lifting or parking a product - are automatically recognized and the item's matching promotion plays on the digital signage screen.
In the sales area, Lift & Learn can be used as a show stopper or information terminal. With the former, single, selected products - for example on pedestals - are placed in front of a screen. When the product is raised, the right promotion plays - for instance containing detailed product information, combination suggestions or matching looks. If Lift & Learn is used as an information terminal, pedestals are placed in front of a display with the addition "information terminal". Customers can put products about which they would like to learn more on a designate spot. The item's information then shows on a screen. A touch display can also be used by which customers can order the product directly if it is no longer available in the store. In the idle state, Lift & Learn digital signage plays content and thus contributes to the store's markting.
Video: Lift & Learn
At a glance
- RFID-based solution
- Changes in distance are recognized automatically and an action is triggered: e.g. Play a matching promotion
- Showstopper: products are lifted up
- Info terminal: products are placed on top of an RFID tile