Eine Möglichkeit für den lokalen Einzelhandel im aktuellen Lockdown mit seinen Kunden in Kontakt zu treten ist Click & Collect: die Chance, saisonabhängige Waren, die in den geschlossenen Filialen hängt, an den Kunden noch mit Marge zu verkaufen.
What are the benefits of Click & Collect during the lockdown?
- As a retailer you are still available to your customers and present as a dealer
- No need to pack and ship parcels
- No additional shipping costs
- Goods can be sold directly from the branches without having to go through the central warehouse
- Show your entire branches' stock online
- Your customers can still support you as their 'local hero' during lockdown
The Click & Collect solution with soviaRetail
- With the connection to our soviaRetail solution, online shop and branch stocks can be linked. Our solution supports all merchandise management processes.
- In the soviaRetail platform, the existing ERP and merchandise management data are bundled and made available to the online shop
- The store employee is informed about an incoming order and can use the picking process to complete the C&C order until it is handed over to the customer.
Click & Collect - just a 'Corona snap decision'?
No - Click & Collect is one of several omnichannel processes that your customers will continue to use even after the lockdown and the corona restrictions. Customers are looking for flexible and well-functioning solutions. Click & Collect is one of them with which you as a retailer can realize your customers' wishes to support local retailers. The issue of environmental awareness and the avoidance of environmentally harmful parcels can also be a reason to visit the retailer on site.
The benefits of Click & Collect even after lockdown
- The customer who visits your store may be inspired by other offers and articles on site (increased sales)
- The connection to other omnichannel processes of Bütema AG is only a small step: e.g. Click & Reserve; here the goods are also ordered online, but reserved for the customer to try on in the branch and paid for on site.
Contact usto learn more or read more about more soviaRetail omnichannel solutions